Find them well, and start them right.
Verified breeders and registered rescues, across the UK.
Every advert is checked before it goes live
Most of what goes wrong in this market goes wrong before any money moves. So the checks come first, and we say plainly what each badge on an advert actually means.
See the animal with its mother, where it was raised, before you pay anything.
ID verified sellers
We check who people are before they can sell, and we publish a licensed breeder's council licence number so you can check it yourself.
Panjo Pets Payments
Your money is held until your pet is home with you, with a six-month health guarantee. Free for sellers, 2.9%, never more than £49 for buyers.
A real welfare team
People, not just filters, reading every report within 12 working hours. And adoption adverts are free for registered rescues, permanently.
Not sure which breed?
Twelve questions about your home, your week and your patience. It scores against the 111 breeds we hold real trait data for and tells you the trade-off on each match, which is the part most breed quizzes leave out.
Free, no sign-up, about three minutes.
Popular dog breeds
All dog breeds
Popular cat breeds
All cat breedsBefore you buy
All checklistsA printable checklist for every species: what to look at, what to ask, and the point at which you should leave without buying.
Advice worth reading first
All articles
Seeing the mother: what you are actually looking for
The single most useful thing you can do when buying a puppy or kitten, and how to tell a genuine home rearing from a staged one.
7 min read- What "health tested" actually means, breed by breedTwo words that appear in almost every advert and are worth nothing without the certificates. Here is what to ask for.
- The real cost of a dog in the UKThe purchase price is the smallest number involved. Setup, insurance, food, and the bills nobody budgets for.
- How to spot a pet scamThe patterns are consistent and they are easy to recognise once you know them. None of them require you to be gullible.